Generation Y Internet users aspire to become rich and famous rather than work for their country (12/6/2007)

Generation Y students dream of being rich and famous according to a new Facebook application from graduate recruitment specialist Milkround.com.

More than a third (35 percent) of "My Dream Job" users want to be millionaires or in the Hollywood set of film stars and directors. But out of 50 dream jobs, no one wants to be a politician, campaigner or president. It appears students want a career filled with fame and fortune by becoming celebrities rather than campaigning for green issues, NHS improvements or the fight against terrorism.

"My Dream Job" enables the UK's six million Facebook users to tell their friends about their dream career. And while they share their fantasies of stardom, they can also use the application to apply for graduate jobs, schemes and placements matched to their career preferences from graduate recruitment website Milkround.com.

It also provides even more coverage for Milkround.com's advertisers, and the graduate opportunities can be refreshed live from the website so users always see the latest vacancies.

This Facebook application comes hot on the heels of Milkround.com's new Online Rep scheme enabling students from UK universities to earn cash by registering friends and colleagues to the website.

Both "My Dream Job" and the Online Rep scheme bring the social networking ethos of Web 2.0 to graduate recruitment. Millkround.com spokesman Mike Barnard said: "Surfing the web is shifting in focus from merely reading information to creating, shaping and manipulating it, and using net-based services unavailable offline. Milkround.com is helping fuel this revolution with its two innovative graduate recruitment services."

He continued: "My Dream Job encourages graduates to share their ambitions with Facebook friends while looking for a job. Milkround Online Reps is a great way for students to earn using the freedom of the web. Both take advantage of the new trends in Internet usage, providing students with invaluable skills to help them get on in the world of work."

Online Rep Scheme Manager, Stephanie Hawkes, added: "It is amazing to see how much money some of our Online Reps can earn in a month for just a few hours work. Last month, one of our Reps earned around £450 and it looks like this month our top performing Reps are going to earn even more. Becoming an Online Rep is ideal for helping a student meet their financial commitments and cover additional Christmas expenses."

Note: This story has been adapted from a news release issued by HERO

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