All Articles Tagged As: branding
A new study shows that promoting the fact that the business is a 'family' business positively influences customer purchasing decisions.
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New project that examines branding among search engines
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Researchers in consumer behavior must think of how consumption patterns may be guided by a desire to build a family identity
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 | The world of branding is full of iconic characters, images and logos that help hawk a company's wares, but those that seem to have little in common with its product may be the most effective, says a University of Michigan researcher. ...> Full Article |
How money and appearance influence the political campaigns
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