All Articles Tagged As: marketing

Researcher examines search engine branding (6/13/2008)

New project that examines branding among search engines ...> Full Article

Misery, Not Miserly (4/10/2008)

Off to buy a new handbag and fabulous red shoes, or how about overalls and a riding lawnmower? Before going, a mood check for signs of despair and gloom might be in order because how a person feels can impact routine economic transactions, whether he or she is aware of it or not. ...> Full Article

In emerging tech markets, 'get real' by talking about the competition (4/9/2008)

Study finds tying a new product to others is key to development of new and emerging markets ...> Full Article

Consumers want to do the right thing (3/9/2008)

Data suggest buyers willing to pay more to humane producers ...> Full Article

Unusual brand logos and images work well (3/5/2008)

The world of branding is full of iconic characters, images and logos that help hawk a company's wares, but those that seem to have little in common with its product may be the most effective, says a University of Michigan researcher. ...> Full Article

Research suggests that companies should ask more than just 'would you recommend this product?' (2/18/2008)

A Vanderbilt Owen Graduate School of Management professor is co-author of two award-winning papers that call into question a concept that has become central to marketing efforts in recent years: A customer's intention to recommend a product or service is the single most important predictor of future loyalty to the company. ...> Full Article

Attitudes on price have big impact of the purchase of organic food: report (2/6/2008)

Independent attitudes such as cost have the biggest impact on why consumers opt for organic fruit and vegetables ...> Full Article

Super Bowl ads expensive and in high demand, but are they value-priced? (2/3/2008)

This is not your typical year for Super Bowl ads, according to John Antil, University of Delaware associate professor of business administration who tracks advertising for the big game. Antil said Fox television has most likely sold all of its available ads for Super Bowl XLII to be aired on Sunday, Feb. 3, adding that the network sold out of most of the inventory much earlier than is typical and at record prices--up to $3 million for a 30-second spot. ...> Full Article

Marketing strategies for politics (2/1/2008)

How money and appearance influence the political campaigns ...> Full Article

Stock Price Correlated to Likeability of Super Bowl Ads (1/31/2008)

When TV viewers like a company's Super Bowl commercial, the company's stock price goes up, according to a study by researchers in the University at Buffalo School of Management and Cornell University. ...> Full Article

Celebrity sells but comes at a price (1/27/2008)

If Elle McPherson was involved in a major scandal, would her underwear company falter ...> Full Article

Why price promotions aren't the best marketing strategy (1/23/2008)

Discounts don't drive up sales ...> Full Article

Advertising competition leads to career success (1/14/2008)

In his final year at the DeGroote School of Business, then commerce student David Sherrard didn't take the typical route in his job search. He went beyond the standard resume and cover letter and instead developed an innovative new experiential advertising campaign for the new Mitsubishi Lancer. ...> Full Article

Generation Y Internet users aspire to become rich and famous rather than work for their country (12/6/2007)

Generation Y students dream of being rich and famous according to a new Facebook application from graduate recruitment specialist Milkround.com. ...> Full Article